Concepcion Industrial taps Oracle for consolidation of business operations

Air conditioning and refrigeration firm Concepcion Industrial Corporation (CIC) has tapped Oracle Fusion Cloud Applications to consolidate its business operations.“The recent lockdowns demonstrated that we needed to urgently upgrade and unify our front and back office processes. Our traditional business model depended on our distribution partners, but more than 50% of them were not allowed to operate as a result of the pandemic,” CIC chairman and CEO Joseph Concepcion said in a virtual briefing.“With more consumers purchasing online, we knew a change in the way we operate was imminent. We selected Oracle Cloud Applications to provide us with one single platform that could unify across our front and back office operations and provide real-time insights,” he added.Established in 1962 with the exclusive license to distribute the Carrier air conditioning brand in the Philippines, CIC will consolidate its sales, service and commerce on Oracle Cloud Applications to adopt a “new service-oriented, direct-to-consumer business models” that will create new revenue streams and enhance the customer experience.“This includes feedback from consumer interactions, both online and via field service. Oracle gives us new possibilities to redesign our business operations,” Concepcion said.

Concepcion said the company also recognized the need to consolidate the online ordering process for customers and partners of its multiple brands.

In particular, Oracle Cloud Customer Experience (CX) will help drive more predictive service models and empower field service operators with real-time intelligence, enhancing customer data management capabilities to provide a better view of the customer.

Meanwhile, Oracle Fusion Cloud Supply Chain Management (SCM) will improve order fulfillment for the company’s e-commerce business, enabling a direct-to-consumer service.

Likewise, under Oracle Fusion Cloud Enterprise Resource Planning (ERP), CIC will have greater business visibility to improve decision-making, reduce costs and increase productivity.

“Changing customer demands are driving companies to reconsider traditional business models and how they serve their customers,” said Oracle Cloud CX in ASEAN head Siva Ganeshanandan. — BM, GMA NewsAs published on GMA News Online, October 1, 2020, by Ted Cordero


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