What We Believe In
CIC’s purpose of creating happy spaces for the Filipino people and businesses continues to expand its meaning as the organization grows into a company that not only caters to home and business solutions but also to many new innovations that can help build better spaces for all. It is our goal to go beyond customers and clients and serve the larger community.
CIC launched “Hope for a Happier Tomorrow”, the company’s COVID-19 Vaccination Program ensuring the safety of its employees and their household members at work and at home. CIC also provided air conditioners, refrigerators and washing machines to equip health facilities, hospitals and research centers with appliances that bring convenience and comfort. “Be the Light” CSR was also formed to provide aid to the victims of Typhoon Ulysses in Cagayan. Through the initiative, CIC was able to donate food packages to adopted communities in Samar, Baguio, Pampanga, Mandaluyong and Muntinlupa.
Cortex Technologies, Inc. (Cortex), a subsidiary of CIC, launched WeCARE (We Connect, Act and Respond to Emergencies). It is an emergency response web platform that consolidates the urgent needs of our frontliners and hospitals, and matches them to individuals or groups who are willing to help. WeCARE was established at the beginning of the COVID-19 pandemic when health institutions and facilities were faced with a shortage of PPEs and equipment. Helping them reach their needs, WeCARE served as a platform that connected these organizations to groups who have the capacity and resources to provide what they need.
CIC partners with non-profit organizations to reach the larger communities where CIC employees can volunteer, donate and work together towards the single goal of serving the needs of our fellow Filipinos.
In partnership with organizations and local communities, we give back to the environment through various activities, such as tree planting and other initiatives supporting environmental advocacies.
Additionally, CIC launched its Green Footprints Movement, our call to the public to become green advocates where we seek to motivate the public into taking action towards reducing their environment footprint. This provides the public with the knowledge of how they can make small, practical changes that will have significant effect on their own footprints.
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